Drag On Studio
SHOWREEL / VISUAL PRODUCTION
DRAG ON STUDIO · NAPLES · ITALY

IDEAS NEED DIRECTION.IMAGES NEED MEANING.SUCCESS NEEDS BOTH.

We are a communication agency in Naples. We bring strategy, design and production together to shape your identity, website and brand content.

StrategyVisual productionDigital systems
00 / SERVICES

Specialist expertise,coordinated as one system.

From defining objectives to producing finished materials, we coordinate content, identity and digital tools. A project can bring several disciplines together or focus on a single piece of work, with agreed activities and priorities.

IN FOCUS

01

Website development

A website needs to explain a business and help visitors find information and make contact. Our Naples studio brings content structure, interface design and development into one process, from the pages required to desktop and mobile checks. Projectimpresa and Salvatore Febbraio show how navigation and content change between a company and an individual professional.

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02

Ecommerce

Choosing a product depends on clear images, information and options. We design ecommerce websites by connecting brand identity with catalogue structure and shop functionality. Annarita Gioielli on Shopify and Hestial on WordPress and WooCommerce show two approaches to organising content, browsing products and buying online.

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03

Communication campaigns for SMEs

Presenting an offer or introducing a business calls for a message that stays recognisable across formats. We develop SME campaigns around objectives, audiences and available resources. Concepts, copy and key visuals are developed together, then adapted to the channels included in the campaign plan.

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04

AI content creation

We create AI imagery, environments and video sequences from references and a defined creative direction. Generation, selection and post-production establish continuity across composition, products and visual language. Our portfolio explores perfume, food and jewellery, including comparisons with source photographs where available.

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05

Strategy, marketing and communication

Before producing new materials, it helps to establish the audience, offer and objectives. Drag On Studio works with businesses in Naples to organise positioning and communication. The plan connects messages, tone and channels with subsequent design and production decisions, using shared priorities and review criteria.

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06

Social media management

A social media presence needs themes, formats and a publishing rhythm the business can support. We develop channel strategy and editorial calendars, produce copy and visual adaptations, and coordinate publishing. Instagram, Facebook and other relevant channels are considered within the brand’s wider communication.

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Explore the studio’s services
01 / WORK

Strategy,design and production.

We build communication systems, not isolated content.

Drag On Studio brings strategy, design and production together to develop identities, websites and communication content. The portfolio spans different disciplines and sectors: jewellery ecommerce, corporate websites, cultural publications and AI visual concepts. Each project offers a concrete approach to connecting content, imagery and digital or printed materials.

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Work you can explore.

Editorial and culture

Magazines, catalogues and publications: explore the layouts and materials in our portfolio.

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AI concepts

Creative studies that connect art direction, images and video. Each project identifies its use of AI.

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02 / TEAM

Different expertise,one shared direction.

Art direction, design, web development and content work together, from the brief to delivery. Each project combines dedicated expertise with a shared vision.

How we work

Which services does the studio offer?

Communication strategy and campaigns, brand identity, social media management, websites and ecommerce, AI imagery and video, video and motion design, editorial production and professional training. We coordinate the expertise around the work required.

How does a project start?

Write to us or complete the brief with your business, objectives, materials and timing. We review the context and define a proposal covering scope, priorities and practical next steps.

Where can I see the work?

The portfolio brings together websites, ecommerce, publications and visual concepts. Project pages show descriptions, materials and scope, distinguishing AI concepts from work delivered for clients.

How do communication, marketing and advertising differ?

Marketing defines objectives, audiences and positioning; communication shapes messages and identity; advertising develops them into campaigns and promotional materials. Coordinating these areas keeps the brand, content and digital presence consistent.

03 / STUDIO

Where ideas take shape.

Our operational studio in Fuorigrotta is where we develop projects and meet clients and collaborators. Appointments provide time to discuss objectives, review materials and establish priorities, so we can understand the context and define the next stages of the work together.

Drag On Studio’s operational studio in Naples

Drag On Studio’s operational studio is at Via Giovanni Chiarini 11/13, in the Fuorigrotta district of Naples. We meet by appointment for project discussions, presentations and material reviews. Contact the studio to arrange a suitable date and time for your visit.

Operational studioVia Giovanni Chiarini 11/13 · 80125 Napoli
AvailabilityBy appointment · operational review · material assessment
AccessFuorigrotta · Naples
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GOOGLE MAP / OPERATIONAL STUDIO

Via Giovanni Chiarini 11/13.

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04 / CONTACT

Let’s build something worth noticing.

To start a project, share an outline of the business, your objective and indicative timing, together with any materials already available. The initial discussion helps establish the scope and expertise required, so we can prepare a proposal with defined activities and priorities.

BRIEF / 01

What do you have in mind?

You do not need all the answers yet. A few details are enough to start the conversation.

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DRAG ON STUDIO LAVORI 01 / 01