Websites and ecommerce
Salvatore Febbraio — performance driving website
Personal website dedicated to safe driving, performance driving and drifting, with programmes, approach and contact information.
Visit the project website (new tab)
A personal presence with distinct programmes
Salvatore Febbraio’s personal website brings together his presentation, approach and programmes for safe driving, performance driving and drifting. We connected the professional’s story with distinct training paths, accompanied by photographs of cars and activity on track. The homepage introduces the world of driving, the Story section develops the personal perspective and programme pages provide further detail. Headings, descriptions and images adapt to desktop and mobile reading. The website connects professional identity, training content and contact information in a journey shaped by driving and the track environment, giving each programme a clear place within the wider presentation.
Design objective
The website presents the professional and makes different driving programmes understandable. Its structure connects story, approach and programme information, allowing visitors to distinguish safe driving, performance driving and drifting. Contact information completes the journey for those who want to learn more about a particular programme and discuss the available options.
The work
We organised the homepage, personal story and programme presentations into a connected journey. Safe driving, performance driving and drifting have distinct content, accompanied by photographs of coaching and cars on track. On mobile, headings, descriptions and images follow a vertical sequence that preserves the structure of the programmes and their connection with the professional.
Design rationale
Separating programmes helps visitors understand the differences between them, while the personal story identifies the professional behind the offering. Track photography connects the content with a concrete setting. Alternating images and text gives both the visual material and the programme information a clear place in the visitor’s path through the website.
