AI content creation
Nicocello — citrus AI concept
A creative concept made with AI featuring lemons, natural light and Mediterranean settings. Product imagery and video develop the same visual story.
The product within a Mediterranean landscape
An AI concept for Nicocello, developed through images and a video set among lemons, trees and natural light. The bottle appears in a lemon grove, beside whole and cut fruit, and in a scene overlooking the sea. Product compositions alternate with hands, pathways and environmental details, building a Mediterranean story across the series. The yellow of the citrus fruit and the green of the foliage connect the scenes. The changing scale of details and wider scenes gives the sequence its rhythm, with the bottle remaining a recurring point of reference.
Design objective
The series builds a product story that remains connected across different settings and viewpoints. The concept uses the lemon grove as a recurring location and citrus fruit as a compositional element. It addresses the need to connect the bottle with a specific visual world, including scenes where the setting takes the place of the product.
The work
The work includes AI-created images and a video sequence. Its story features the bottle among lemons, a composition with cut fruit, hands holding citrus and a pathway between the trees. The sea in one of the scenes extends the landscape of the series while retaining a consistent approach to light and subject matter.
Design rationale
Citrus fruit connects the scenes through colour, shape and repetition. Natural light brings glass and foliage into the same visual setting, while images without the bottle give the sequence room to breathe. The move from the lemon grove to the sea broadens the story’s setting while retaining its dominant colours.
