Strategy, design and production.
Explore Drag On Studio’s services in Naples: strategy, brand identity, social media, websites, ecommerce, video, AI, editorial design and training.
Our expertise
Website development
A website needs to explain a business and help visitors find information and make contact. Our Naples studio brings content structure, interface design and development into one process, from the pages required to desktop and mobile checks. Projectimpresa and Salvatore Febbraio show how navigation and content change between a company and an individual professional.
Ecommerce
Choosing a product depends on clear images, information and options. We design ecommerce websites by connecting brand identity with catalogue structure and shop functionality. Annarita Gioielli on Shopify and Hestial on WordPress and WooCommerce show two approaches to organising content, browsing products and buying online.
Communication campaigns for SMEs
Presenting an offer or introducing a business calls for a message that stays recognisable across formats. We develop SME campaigns around objectives, audiences and available resources. Concepts, copy and key visuals are developed together, then adapted to the channels included in the campaign plan.
AI content creation
We create AI imagery, environments and video sequences from references and a defined creative direction. Generation, selection and post-production establish continuity across composition, products and visual language. Our portfolio explores perfume, food and jewellery, including comparisons with source photographs where available.
Strategy, marketing and communication
Before producing new materials, it helps to establish the audience, offer and objectives. Drag On Studio works with businesses in Naples to organise positioning and communication. The plan connects messages, tone and channels with subsequent design and production decisions, using shared priorities and review criteria.
Social media management
A social media presence needs themes, formats and a publishing rhythm the business can support. We develop channel strategy and editorial calendars, produce copy and visual adaptations, and coordinate publishing. Instagram, Facebook and other relevant channels are considered within the brand’s wider communication.
Brand Identity and Graphic Design
Visual identity takes shape through the way a brand is applied: typography, colour, hierarchy and composition need to work together. We design systems and communication materials around their context and intended uses. Application guidelines collect the references needed to keep digital, editorial and printed materials consistent.
Video and Motion Design
Rhythm, images and text shape how a message is followed during playback. We develop concepts, editing and animation around the product or idea to present. Work can include reels, teasers, showreels and motion identity, finalised for the formats and contexts agreed in the brief.
Editorial production
A publication needs to support both reading and consultation. We design concepts, grids and hierarchies to organise text and images in magazines, catalogues, brochures and institutional materials. Bartales, Campania Teatro Festival and other portfolio publications show different approaches to text volume, bilingual content and the rhythm of imagery.
Professional training
Tools become useful when they fit the working process. We design Adobe courses and AI workshops around required skills, the tools in use and participants’ experience. Exercises, learning materials and tailored workflows connect the programme with the team’s practical activities.
