Before producing new materials, it helps to establish the audience, offer and objectives. Drag On Studio works with businesses in Naples to organise positioning and communication. The plan connects messages, tone and channels with subsequent design and production decisions, using shared priorities and review criteria.
How we work
Analysis and positioning
We examine the business and existing communication, audience and the characteristics of the offer.
Messages and channels
We organise messages, tone and editorial direction in an operational plan with defined priorities.
Review criteria
We define KPIs and reference points that match the objectives for reviewing content and activity over time.
What we deliver
Business analysis and positioning
Message architecture and communication plan
Editorial direction, KPIs and review criteria
Strategy, marketing and communication
Frequently asked questions
How is strategy different from a campaign?
Strategy organises positioning, messages and channels within the wider business context. A campaign develops a specific objective through concepts, materials and coordinated releases.
Do we need an existing marketing plan?
The work can start with an analysis of existing communication. Bring the materials and objectives available; the initial discussion helps identify the priorities to address.
How is the work evaluated?
KPIs and criteria are chosen around the agreed objectives. Available data and the activities that can be assessed need to be considered before setting numerical targets.
