Websites and ecommerce
Annarita Gioielli — ecommerce
A Shopify jewellery and watch ecommerce, with collections, brands and product pages organised for online shopping.
Visit the project website (new tab)
From browsing the collection to choosing a piece
The Annarita Gioielli website presents jewellery and watches through a Shopify store. We organised the journey from the homepage to collections, brands and product pages, where photographs, names, prices and purchase options support product selection. Catalogue grids provide an overview of the range, while individual pages give space to jewellery details and purchasing actions. The composition adapts to desktop and mobile, maintaining a clear relationship between imagery and commercial information. Together these elements connect the presentation of the business with browsing its products and buying online through successive levels of detail.
Design objective
The website organises jewellery, watches and different brands into a clear shopping journey. Its structure connects an overview of the collection with the evaluation of an individual item, keeping imagery, essential details and purchase actions together when visitors browse on a phone as well as a larger screen.
The work
We organised the Shopify store into a homepage, collections, brands and product pages. Grids bring together photographs, names and prices for an initial exploration, while individual pages provide product detail and purchase options. The layout arranges imagery and information for browsing both on a desktop and on a phone.
Design rationale
Photographs and commercial details serve complementary purposes: images let visitors examine the jewellery, while product information provides concrete points of comparison. Separating catalogue views from individual product pages supports different levels of detail. Mobile presentation needs to preserve that relationship as the available space becomes narrower and content moves into a vertical sequence.
