AI content creation
Xerjoff — light and desert AI concept
A creative concept made with AI featuring warm light, desert landscapes, gestures and bottle details. A series of images accompanied by a video.
A sequence of landscape, gesture and product
The Xerjoff AI concept develops a series of images and a video through desert landscapes, warm light and bottle details. Rocks and dunes establish the setting; portraits and gestures associated with applying fragrance introduce a human presence. Product compositions place the bottle beside wood, spices and fruit, or directly within the landscape. Amber tones in the glass and surrounding surfaces connect the scenes. This AI-created visual study explores an imagined world and a sequence of content around the product, moving between different scales, subjects and viewpoints while retaining a shared atmosphere.
Design objective
The concept connects the bottle with landscape scenes and human gestures while retaining visual unity. The concept addresses this through recurring warm light and a setting of rocks and dunes. The product becomes a meeting point between broad landscape views and close details, allowing the series to move between different kinds of image.
The work
The work brings together AI-generated images and a video. The series includes a portrait with jewellery, a desert landscape, the gesture of applying fragrance and bottle compositions among rocks or beside wood, spices and fruit. Together these subjects form a sequence that alternates setting, person and product within one visual direction.
Design rationale
Low, warm light brings out the glass contours and the grain of the rocks. Shared warm tones connect scenes with different subjects, while the human gesture brings the bottle into a relationship with the person. Wood, spices and fruit enrich the still life through shapes and surfaces that echo the colours of the landscape.
