Studio services
Visual identity takes shape through the way a brand is applied: typography, colour, hierarchy and composition need to work together. We design systems and communication materials around their context and intended uses. Application guidelines collect the references needed to keep digital, editorial and printed materials consistent.
We analyse the brand and the formats in which its identity will be applied.
We design identity, typography and colour, considering readability and behaviour across different media.
We develop agreed materials and collect the references in application guidelines.
The work described considers identity as a system: the mark, typography, colour, hierarchy and applications. The brief defines which activities are needed.
The first step is to analyse the brand context and intended uses. Sharing existing elements helps establish which materials and applications to develop.
The visual system, guidelines and applications depend on the project. The brief identifies the digital, editorial or printed media where the system will be used.